Experience
Creative Professional
Dedicated and passionate professional harnessing 15+ years of experience in the arts and design industry to lead and manage creative projects in a fast-paced environment through innovative ideas, designs, and concepts. Skilled at developing and executing strategies to build brands with powerful messaging and enticing designs to boost interest, engagement, and online traffic. Adept at both print and digital advertising channels, including but not limited to social media, billboards, eCommerce, and emails. Natural communicator, talented at cultivating beneficial relations with key personnel such as clients, external agencies, and staff members.
Areas of Experience
Leadership & Management, Brand Building, Creative Strategy & Execution, Communication & Collaboration, Designing & Marketing and Digital & Print Media.
Technical Profiencies
Adobe Creative Cloud, BeePro, Canva, eLeads, LiquidFire OS, LiquidPixels, Magento eCommerce, Microsoft Office, Oracle Bronto, WordPress, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Results Pages (SERPs), Google Analytics and Google My Business.
Career Experience
Car Media Group
Irvine, CA | 2019 – 2024
Art Director & Account Executive
Led and collaborated with interdepartmental teams to ideate and execute creative assets for organization across various channels. Conceptualize and design attractive advertisements to generate interest and engage the target audience. Build brand voice and presence while aligning with company mission and objectives through consistent messaging. Strategize and implement marketing ideas, increasing brand visibility. Ensure compliance with all standards and regulations.
Ricochet Media Group
Houston, TX | 2018 – 2019
Senior Graphic Designer
Produced high-quality visual designs for print and digital media. Spearheaded advertising and marketing campaigns for affluent clients. Served as a brand expert by developing a strong understanding of client requirements and briefs, target audiences, current market trends, and competition. Maintained standards by working within guidelines.
Great American Automotive Products
Houston, TX | 2002 – 2021
Senior Graphic Designer
Trained and mentored team members, honing creativity and improving performance. Directed and coordinated all aspects of the email campaign creative process using Oracle Bronto software. Minimized costs while maximizing revenue by delivering cost-efficient and innovative designs and eliminating external agencies. Developed balanced media while maintaining brand standards with an integrated approach. Elevated customer experience by testing products and assisting developers. Identified and acquired necessary resources and processes to expedite the creation of digital projects.
Shelly Automotive Group
Irvine, CA | 2013
Art Director
Created and supervised all assets for emails, eCommerce, digital billboards, and commercial and print advertisements. Identified the brand's audience and designed material to engage and affect them. Oversaw a high volume of projects daily, ensuring timely delivery while sustaining quality. Cooperated with cross-functional departments regarding project status and upcoming promotions. Liaised with external agencies for creative resources. Developed presentations and reports of campaigns and communications to guarantee brand compliance.
Education
Communication, Media Studies, and Business Management
The University of Texas of the Permian Basin, Odessa, TX
Associates of Arts (A.A.), Liberal Arts and Sciences
Lone Star College System, Houston, TX
Associates of Arts and Sciences (A.A.S.), Graphic Design
The Art Institute of Houston, Houston, TX